Apple reveals plans for Lala

Apple are using Lala, which they bought last year, to give people 30 second music previews in Itunes.

Before this, you couldn’t preview songs in the Itunes store before you purchased them.

Lala cost Apple $85 million to buy but seems like it will be worth it as maybe it will mean Itunes gets cheaper music, something everyone wants!

Tory.

This entry was posted on Friday, January 8th, 2010 at 4:26 pm and is filed under Journalism, Music. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Comment

  1. The Costanza » Blog Archive » The results of a political, musical cocktail - A cocktail of politics, music and lies you can believe says:
    January 14, 2010 at 3:18 pm

    [...] recently revealed their plans for Lala. In the same sort of format as Lala, Apple are allowing users of Itunes to [...]

Leave a Reply