“We look for interactive media…we need a greater experience otherwise why not just listen to their music online?”
Live shows drive sales of recorded music in the Internet Age and provide opportunities to cash in by selling fans videos of performances on flash drives or DVDs as they leave venues.”

Bands need to get used to the fact that if selling CDs is their only income, they will be living on $1 a day if they’re lucky. I know in America that can buy you a cheeseburger but between a whole band, one cheeseburger a day is not likely to end well.

It all comes back to performing live. This article talks about artists creating better experiences around music aswell as being able to, as a fan, interact with artists in different ways.

Tory.